DNA digitalizes the customer experience and reduces the amount of paper contracts

2019-12-11

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Video: DNA digitalizes the customer experience and reduces the amount of paper contracts

DNA digitalizes the customer experience and reduces the amount of paper contracts

We started the partnership with Assently in 2013. For some time, we had been contemplating on what kind of solution we would want to get for DNA shops. We wanted to digitalize the customer experience and reduce the amount of paper contracts.

We got off to a very good and rapid start, within a few weeks we were already piloting Assently e-sing in the first DNA shop. During the summer we also tested the solution at a few fairs and started to develop the implementation, the process and the types of tablets and the anchors we should use. The DNA shops did an excellent job of introducing the new way of signing contracts electronically. As always, it is ultimately the customers who decide what suits for them and in this case the customers adapted very well. They do not want to carry extra paper with them.

We had three key items that we set as our main targets when introducing the e-sign. The first item was, of course, was to improve the customer experience and introduce the digital element. The second item was to address the principles of sustainable development. Through e-signing, we have already reduced paper use by millions of sheets, decreased the printing ink volumes significantly and cut down the unnecessary activities from DNA shops. The customers receive an order confirmation via email once the document is signed and our customer management system always has the customer agreement stored safely in the cloud. The third item was to improve our efficiency. We have substantially improved the cost efficiency and have been able to use the released resources for other things while developing our business sustainably.

 

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